I got so much out of the presentations last week on how to make an effective YouTube video. To sum up what I learned, here is a list of ingredients to make a delicious YouTube video (have we worn out the pun yet?...)
• Needs to provoke emotions and cause one to question
• Music needs to match the mood
• Interviews should be conducted in dark clothing with a light background
• There should be appropriate lighting
• One should cut out the unnecessary
• Scenes need to change every few seconds
• Movies are interesting when they focus on faces, smiles, hands
• They need to be funny
• Use the rule of thirds
• Use zooms and slow motion
• Animated fonts add to the interest
• Delivery needs to be creative
• Use lots of clips and change often
• Give one main message
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